One of the most recent tasks I was given through the festival was to update the charity logo. They liked the old logo but wanted to make it more legible and make it feel more modern.
Over my 8 years of experience in Graphic Design I have translated brand voice into visual stories for social media. From static posts to animated stories, I designed a flexible content system that maintains a strong aesthetic while adapting to the fast-paced nature of social feeds. This approach helped humanize the brand and increase interaction.
In 2024, Veygo embarked on a transformative £8 million brand revolution, masterminded by Favour the Brave. As the sole in-house graphic designer, I was the crucial bridge between this high-concept strategy and its tangible execution across the entire digital ecosystem. I thrived under a tight deadline, taking responsibility of the brand's new visual identity and transforming it into a dynamic and coherent presence. My canvas was vast: I oversaw a complete overhaul of all social media channels, email campaigns, and partnership communications, as well as the redesign of internal assets. This wasn't simply an upgrade; it was a whole brand launch, and I made sure that every touchpoint reflected the new, bold vision.